• Time: 11:50 – 12:30
• Hosts: Sham Ghani & David (SAMS Global)
• Panellists: Paul Davy (University of Leeds), Katie Layt (Enroly), Donna Ball (Study Portals)

Agent management remains one of the most complex and inconsistent aspects of international recruitment. This panel explores how technology and data can help universities move from chaos to control by embedding transparency, consistency, and evidence-based decision-making.

• Transparency & Compliance – Meeting growing government and regulatory demands (AQF, UKVI).
• Performance Measurement – Shifting from anecdotal reviews to data-driven decisions.
• Globalisation of Recruitment Networks – Managing sub-agents and multi-tier ecosystems.
• Student Journey Insights – Linking agent activity with outcomes through CRM/analytics.
• Shift to Digital Relationships – Platforms for onboarding, training, compliance, and communication.

• Introduction: Global recruitment pressures and reliance on agents.
• Trend 1: Compliance frameworks driving the need for better data.
• Trend 2: Analytics and dashboards enabling evidence-based management.
• Trend 3: Tech platforms tackling commissions, sub-agents, and risk.
• Trend 4: Future outlook – AI, predictive modelling, and benchmarking.
• Wrap-up: Practical reflections for universities.

• How are institutions currently collecting and using agent data?
• What role do technology platforms play in ensuring compliance with national regulations?
• How do global trends (AQF in the UK, NACAC in the US) push universities toward data-driven management?
• What are the risks if institutions don’t adapt their tech and data approach?
• Looking ahead, how might AI or predictive analytics transform agent management?

• A clear picture of data and tech challenges in agent management.
• Awareness of solutions from universities and tech providers.
• Understanding how global mobility trends intersect with agent activity.
• Inspiration to explore AI, dashboards, and benchmarking for the future.