SAMS Global is an EdTech company specialising in technology solutions that support all aspects of international student mobility. Our platforms are designed to connect universities, recruitment partners, and students—offering purpose-built tools that enhance transparency, compliance, and collaboration across the sector.

Since our founding in 2019, we’ve focused exclusively on building software that responds to the real operational needs of international education teams. We launched our first products, SAMS Apply and SAMS CRM, in 2020. SAMS Pay followed in 2023, providing a powerful commission processing solution. Most recently, we’ve been developing SAMS360, a modular suite to support agent performance management, planning, and quality assurance—with a working group of seven universities actively shaping its development.

At SAMS Global, we don’t just create software that works—we design technology that solves real problems, promotes good practice, and adapts to the changing landscape of international recruitment. Whether it's enabling agents to manage student journeys more efficiently through our CRM, or helping institutions meet compliance requirements with SAMS Pay and SAMS360, our mission is to support a smarter, fairer, and more student-centred global education ecosystem.