Beyond compliance:
Driving Agent Quality & Impact Through Digital Transformation

16 September | University of Sheffield

At a Glance: Discussion
Agent Management & Performance Reviews – The Story So Far
  • Time: 11.15 - 11.45
  • Format: Fire-side chat with audience participation
  • Panellists: Hamid Gharda (Chair, SAMS Global), Jill Molyneux (University of Sheffield), Felicity Lawrence (University of Leicester)
Session Objectives
  • Reflect on how UK universities currently conduct agent performance reviews.
  • Expose challenges of anecdotal vs. evidence-based approaches.
  • Explore compliance pressures (AQF, UKVI) and sector inconsistencies.
  • Frame the problem space as a starting point for redefinition later in the day.
Guiding Questions
  • Agent data is everywhere — but are universities really using it strategically?
  • If you had to prove tomorrow why you work with (or don’t work with) each agent, could you?
  • Is the sector consistent in its approach to agent reviews?
Discussion Points
  • From anecdote to evidence: what metrics matter (conversion, visa success, dropout, complaints).
  • Data fragmentation: why Excel and siloed systems limit oversight.
  • Dashboards & analytics: the shift from reactive to proactive reviews.
  • AQF expectations: oversight must be demonstrable, not implied.
Takeaways for Delegates
  • Awareness of current gaps in agent review practice.
  • Understanding of compliance demands shaping review frameworks.
  • Provocation for the afternoon session: how do we move from here to a redefined model?